Real estate agents in Portland are true veterans when it comes to every aspect of what needs to take place for a home to be sold. We know in advance what all the pieces of the puzzle are, and what needs to be done for them to fit together properly. We’ve also seen why some homes stay on the market for too long, while others get snatched up right away. And the best part is—we want our clients to know all those same things!

Every rule may be made to be broken, but here are three generalities that just about every Portland real estate agent will probably agree are worth knowing:

1. Where speed is important, price your house just under the market. As real estate values strengthen, sellers are growing more confident about the value of their offerings—even as prospective buyers continue to believe it’s a bargain-hunter’s market. That’s a terrific opportunity for sellers who realize that by simply setting their asking price just below what an optimistic, “let’s just see what happens” price, they can peg their offering to attract the serious buyers ASAP. It’s axiomatic: the longer a house is on the market, the less likely it is to close at its asking price. The best strategy, always: sell as quickly as possible.

2. A buyer needs to walk into your house and find that it looks great. It may seem like a trivial detail to you, but real estate agents in Portland know that even incidental atmospherics—little things that you’d think a buyer would know they can easily rectify—can instantaneously repel buyers. So make your home smell great! Establish a clean, fresh scent and be diligent in renewing it for every showing (after making sure any clutter is tucked away!)

3. Your Portland real estate agent will help speed the process of selling your home, but there are some parts of the timeline that can’t be rushed. Know in advance: the process takes time. It takes time to get your home in shape, make the necessary repairs, list it on the market, negotiate an offer, then proceed through all the paperwork, observing successive deadlines set to allow proper execution. Here’s another area where your real estate agent will be a great resource for dependably establishing exactly what to expect—and when to expect it.

If you will be seeking the right Portland real estate agent to make this spring your own hot selling season, we are standing by to make it happen. Call The Craig Reger Group today at (503) 389-0686.